Wednesday, April 22, 2020

Indo-Pak Relations: A Timeline


One of the prime objectives of Electronic Journal of Social and Strategic Studies is to enable young scholars to undertake analysis of issues in International Relations with well researched perspectives. Towards this purpose, a timeline of Indo-Pak relations published by Al Jazeera on 01 March 2019 was found to be quite comprehensive. The link is shared below:
Note: Scholars advised to seek prior written permission from Al Jazzera should they desire to reproduce a part or the full article published by them.

Sunday, April 19, 2020

Understanding the Evolution of India's Foreign Policy: Pragmatic Purpose to Polemic Principle

Dr Dattesh D. Parulekar delivered a lecture on Tedx on the topic "Understanding the Evolution of India's Foreign Policy: Pragmatic Purpose to Polemic Principle".

Dr Parulekar is an Assistant Professor of International Relations & Strategic Studies at the Department of IR, School of International and Area Studies, Goa University. He specializes in India's Foreign Policy & Diplomacy, Chinese Political Economy, Sino Indian Affairs in the Indo Pacific, African Affairs and Political Economy of Latin America.

The link to his talk is given below:




Saturday, April 18, 2020

COVID-19: Universities are filling the void in International Cooperation


COVID-19: Universities are filling the void in International Cooperation[1]

Anushka Saraswat[2]

The COVID-19 pandemic is not only a trial for health systems and public infrastructures but also a test of global cooperation and forbearance. When international organizations like the United Nations, the G20, and the G7 are struggling to carve out a role for themselves in the global response to the deadly pandemic, the global universities are fighting on the frontlines against the deadly virus. Although the universities are far below the haute politique of international relations, they are within the trough wrestling to seek out a vaccine, develop therapeutics, and expedite mass production to effectively dispense the treatments as widely and as fairly as possible.

The UN Secretary-General Antonio Guterres has pleaded for a unified global response as nations turn inwards and seal each other off to combat the pandemic. The silence of the Security Council has sent a signal of shambolic disunity, which is resonating quite widely. Universities, on the other hand, are charged with highly qualified teams of researchers who are working tirelessly to find a cure and mitigate the impact of COVID-19.During the time of dire straits, the scientists and scholars have become increasingly connected and interdependent, disregarding concerns such as academic credit. The universities and research centres are sharing data and collaborating across national borders in extraordinary new ways.

Doctors, engineers, scientists, researchers and university students across the world have shifted gears and are applying their skills and knowledge to fight the virus. The Serum Institute of India (SII), the world’s largest vaccine manufacturer by volume has partnered with the US-based biotech drug research company Codagenix. The two partners have been working together with the utmost diligence and meticulous efforts to develop a preventive vaccine against the novel coronavirus.

At Oxford’s Jenner Institute, one of the most reputed academic centers for vaccine research in the world, a team led by Sarah Gilbert has identified a nonreplicating viral vaccine candidate and is aiming for success in humans by June. The university has recruited volunteers with human trials already going underway. The human test is set to begin by April 22. The development of a vaccine is a glaringly slow process, however, with the support of the international community the academicians, researchers, and scientists are producing viable candidates and lab research speedily. The vaccine is being simultaneously tested in animal models by laboratories in the United States and Australia. There are plans for large scale productions in China, India, and Italy.

The team of researchers in Harvard’s Precision Vaccines Program is aiming to develop a COVID-19 vaccine for the older population. Many institutes in the U.S. such as Tufts University, Middleburg College and New York University are preparing to convert campus dormitories to temporary hospitals to provide beds for COVID-19 patients displaced from existing hospitals.

The Global Institute on Innovation Districts engaged innovation districts across the world. The institute effectively responded to what extent their research institutions, R&D labs, companies, and other actors are advancing in the development of a vaccine. The institute is focusing on the broad sector of life sciences to include all research specializations that have been tapped to address the pandemic.

The universities are also collaborating with companies and volunteers who are developing new solutions for creating and ramping the production of Personal Protection Equipment (PPE). A few universities like North Western University, University of New Hampshire and Michigan State University are developing 3-D printed face shield projects.

Manu Prakash, who is an Associate Professor of Bioengineering at Stanford University, focused largely on low-cost medical devices. In March, he returned from Europe where the pandemic was taking a toll. After returning he started an open-source project to modify full-face snorkel masks into reusable Personal Protection Equipment (PPE) for health care workers.

Pandemics like COVID-19 eventually generate opportunities for global cooperation. The United States and China should have put aside their differences and tackled the pandemic together. When the COVID-19 threatened the world and WHO stumbled, the two countries could have united for coordinating a global response to the pandemic. The Centres for Disease Control and Prevention (CDC) based in the United States should have assisted China in investigating the origin and nature of the “mysterious virus” when Chinese counterparts were inordinate and required more expertise assistance in the research. As China leads in the manufacturing and exporting of active pharmaceutical ingredients, she could have cooperated with the United States to mitigate the disruption of the drug supply chain. The COVID-19 pandemic is a reflection of the incompetency of international institutions and national leaders and their governments.

Nations eschewed Multilateralism. After inequality persisted for decades, disaffected voters in numerous countries have elected populist leaders in recent years. In authoritarian positions, these leaders turned to nationalist norms and shrugged off the international responsibilities and constraints imposed by international organizations. Defeating the COVID-19 pandemic demands international cooperation on all levels, however, the reinforcement of nationalist trends makes the mechanism of delivery substantially weak.

When health organizations and institutes continue to work on solutions for the COVID-19 pandemic, the world is reminded that this type of global and real-time coordination doesn’t happen in isolation. It’s through communication networks of small geographic innovation in areas of advanced research, rapid prototyping and commercialization that success is achieved.

Many experts in the world warned of humanity’s vulnerability to a pandemic before the coronavirus outbreak. In the famous 2015 TED talk, Bill Gates highlighted the vast financial resources that are employed for nuclear deterrence instead of funding for pandemic preparedness. Contrarily, governments continued to see national security in military and warfare terms, and the production of essential pharmaceuticals was outsourced to the less expensive providers in the name of private profit and public economy. Only strong international universities and institutions can effectively respond to the deadly pandemic. It’s pertinent to exacerbate global inequities and marshal the resources required to effectively contain the future global crisis of this kind. COVID-19 will not be the last pandemic. With more robust global institutions, developed and underdeveloped countries alike can ensure that the next one is less disastrous.

Note: The article was originally published in Geopolitics Magazine on 16th April 2020. Opinions expressed are those of the Author and republished here with the permission of the Author.


[1] The article was originally published on the Geopolitics Magazine on 16th April 2020.
[2] Ms. Saraswat is pursuing her Bachelors in Global Affairs (Hons.) at the Jindal School of International Affairs, O.P. Jindal Global University, Sonipat, Haryana, India. She can be reached at 19jsia-anushka.s@jgu.edu.in.

Wednesday, April 15, 2020

Imagining Post-COVID19 World: Forestry, Fishery and Wildlife


Imagining Post-COVID World:
Forestry, Natural Resources and Pollution Control
Dr N Krishnakumar[1]

The Post-COVID19 world will present challenges that have been compounded by existing environmental issues as well as those that will emerge during this phase when the world is battling to control the pandemic. Some concerns in the mentioned dimensions are briefly mentioned below.

Shift in Priorities: Natural Resources Management

Post Covid19, a lot of shifts in priorities and shifts in sectoral approaches would be needed. Natural resources management should get enough attention like conservation of forest resources, conventional forestry, agriculture, Animal husbandry and allied sectors. There is a need to strictly implement policies relating to use of natural resources in the most prudent way possible.

Investments for NRM has also to be stepped up, though finding financial resources for this may pose challenges. Investments to natural resources management may even shrink further as the priorities now will be in health sector and allied services. There is no doubt that health sector has to get primary attention. Fear looms large that mutated version of corona viruses may surface again, and unless human beings get the herd immunity we may have to face the situation till the situation tapers through a disciplined lockdown.

Diversion of Forest Land for Development

We should put a halt to diversion of forest lands for non-forestry purposes. Every diversion of natural resources have to stop. Doing so may actually help reordering of nature as the lockdown itself has shown recovery of Ozone layer and other such indications.  

Pollution Control and Urban Landscape

Urban sprawls have to be regulated. Pollution regulation through strict monitoring of industries is a must. It is heartening to hear that water bodies like ponds, pools, lakes and rivers are improving in the period of lockdown. Taking a leaf out of the lessons in diminishing rate of air pollution, air traffic and road traffic have to be regulated. Pooling of vehicles to decrease pollution have to be encouraged.

Working from homes have to be encouraged. Perceptive analysis of work-from-home experience that is being gained may help in this dimension. However, this should not adversely affect employment rate as it would affect productivity.

Zoos, Wildlife and COVID19

One theory on the origin of Corona suggests that it came from animals and bats to humans. The probability that it could spread back into animal kingdom can therefore be not discounted. Two major concerns in this aspect are:
·         Zoonotic diseases remain a serious threat. Bronx zoo had reported corona in a tiger. This calls for extensive screening and testing for corona in zoo and safari animals.

·         Impact of corona on free ranging larger wildlife and their habitats required. At least keystone species in important PAs to be covered under a rapid assessment.

Forestry and Fishery

In the forestry and fisheries sector, below mentioned aspects need serious consideration:

·         An ecosystem assessment across forest types, in forest soils, pollen and seeds, flowers as carriers to be studied.

·         Impact of corona virus after the lock down period, in terms of species recovery, species fluxes and density diversity increases including invasives, due to minimal human interference to be studied, to support management decisions. Impact of hands off forestry in small forest patches and plantations need assessment.

·         Impact of stray cattle as vectors ,transmitting diseases in wild life area need study for fine tuning the grazing policy in forests

·         Research to confirm status of urban parks ,as green lungs and health zones ,for Covid recovery patients

·         Creation of new knowledge base in forests for pests and diseases ,and viruses in particular

·         Research  on social issues with reference to tribal and fringe villagers ,to asses corona impact in tribal hamlets and schools

·         Forest road expansions and extensions to stop.

·         Research on forest river and stream fauna,particularly fishes due to corona !!.

·         Scale the veterinary research and support staff for management of zoonotics.

·         Regulated tourism and  ecotourism  policy in PAs and forest zones

·         Research into medicinal plant based research to support viruses controls

·         Existing forest and wild life Acts to be strengthened to safe guard natural ecosystems

Agro, Farm and Homestead Forests

Agroforestry, Farm forestry, homestead forest to be given renewed impetus to prevent urban migration. Rural youth should be discouraged from migrating to urban areas in search of jobs. Rural youth can be engaged as fire watchers, wild life trackers and NTFP based vale addition enterprises initiated in rural areas particularly forest villages.

It is hoped that these aspects will generate a healthy debate in scientific circles to help embark upon a world that would be healthier, greener and more sustainable than the point that we had reached before the pandemic visited the Earth.



[1] Dr N Krishnakumar is a former Indian Forest Service officer who headed the Forest Force in Tamil Nadu as PCCF. The views expressed are his own.

Tuesday, April 14, 2020

Imagining the Post-COVID19 World: Importance of Educational Reforms


Imagining the Post-COVID19 World: Importance of Educational Reforms
Dr R Srinivasan



COVID19 figures are just under two million as on date and the universe is already concerned about economic down swing. The credit for the concern, justifiably, must be given to our ability to communicate. It is but natural that saving humanity from the scourge of COVID19 ought to be the immediate objective. The real objective, however, should be to get our engines of economy firing on all cylinders from the day COVID19 is brought under control, if not before.

In the developed West the resuscitation may take lesser time since established knowledge and technical wherewithal for such resurgence already exist. Unless political leadership bungles these so badly, the developed nations should get back to their status sooner the pandemic is under control. In the developing and underdeveloped countries, the story is likely to be different and substantially more difficult.

One of the key challenges that developing world faces is in their ability to transform into knowledge economies. Peter Drucker made an important observation when he said, “Traditional economic factors such as monetary capital, physical labor, and raw material, are becoming less important in comparison to the capability of adding value through knowledge development, improvement, and innovation”[1]. Further he summarized the importance of knowledge capital as a key ingredient in economic growth when he said, “The economic challenge of the post-capitalist society will therefore be the productivity of knowledge work and the knowledge worker”.

Research, innovation and application of science in the developing countries needs to be ably aided by a strong educational system from early school onwards which promotes merit. Schools and higher educational institutions in public as well as private sector must be evolved to become world class centers of knowledge with excellent supportive infrastructure. The purpose of education should not merely be to produce graduates but to produce skill at all levels that can be applied for the development of society.

In the light of the COVID19 environment, we find reports indicating that big firms are leaving Chinese shores and that they will search for suitable countries to relocate. Enthusiastic analysts are either hinting at or openly pointing at India as the most favorable destination. Their arguments include India’s economic potential and infrastructure growth in recent years. They also enthusiastically point out that India can offer a larger and younger pool of manpower almost on par with what was available in China. These forecasts are also getting debated and analyzed across social and print media. Scholarly attention obviously is in tow.

Such a euphoric forecast needs to be also analyzed on the basis of certain realities. Without going into elaborate discussion on the educational sector in India (for, such a discussion would go beyond the space limit here), it would suffice to point at the headlines of some reports:

1.      60% of engineering graduates unemployed – Times of India reported on 18 March 2017 that less than 1% of engineering students participate in summer internships, just 15% of engineering programmes are accredited by the National Board of Accreditation and more than 60 percent of technical graduates remain unemployed[2].

2.    In June 2018, the Economic Times reported that 94% of engineering graduates are not fit for hiring[3].

3.   On 21 March 2019, India Today reported that Over 80% Indian engineers are unemployable, lack new-age technology skills[4].

4.      In so far as non-technical graduates are concerned, a survey by Wheebox, People Strong and CII in December 2019 found that employability of Indian graduates jumps to 47% in 2019 from 33% in 2014[5], a rise of 14 percent over a five year period.

As the moral of these reports show, the challenges present before India (or for that matter, any other nation in the developing part of the world) are: how to revamp the education system in order to produce substantial number of graduates who are skilled and employable? More importantly, can that be done in a short while, since the COVID19 opportunity may not come again (yes, we pray that it never comes again).

There is no doubt that the silver lining from the dark cloud of COVID19 is casting its promising glare on India. Hence, educational sector reform is an important aspect India must look at this juncture. This point is equally applicable to any other nation that is looking forward to gaining from this unique situation created by a pandemic. The strength of the educational sector and its ability to produce skilled and employable man power will significantly decide whether in the post-COVID19 phase a country emerges victorious or not.

Coincidentally, India embarked upon certain important reforms in the educational sector in the recent years like granting 'Institution of Eminence' status to three public and three private institutes in the country; making PhD a must for teaching at university level for the entry-level designation of Assistant Professor from 2021; and, introducing Prime Minister’s Research Fellowships at IITs and IISc. The University Grants Commission has even embarked upon evaluating PhD thesis submitted for qualitative content from 2019. Additionally, the government announced a National Skill Development Mission in 2015. A separate ministry with a set of institutions like National Skill Development Agency (NSDA), National Skill Development Corporation (NSDC), and Directorate General of Training (DGT) were also constituted. In 2020 Budget, the government set INR 3000 crore outlay for National Skill Development Mission activities. The above initiatives clearly indicate that the government is fully seized of the importance of knowledge as fundamental to economic progress and greater social justice.

There are innumerable challenges in gearing up to be a world class economy, particularly in the aftermath of a pandemic like COVID19. But then, creating a world class economy can never be worth just an ordinary day’s toil. There are other supplementary challenges too that need to be addressed by the society. Commercialization of education must be stopped by voluntary and regulatory methods. The spirit of the reforms introduced by the government must be further strengthened by private endeavor.

India can fulfill its destiny by becoming a world leader for it is endowed with tremendous potential. To do so, our common objective should be to underwrite the purpose that the HRD Minister said while launching Institutions of Excellence Program:

 "The #InstituteofEminence are important for the country. We have 800 univ, but not a single university in top 100 or even 200 in the world ranking. Today's decision will help achieve this. Improving ranking needs sustained planning, complete freedom & public institutes getting public funding (sic),"[6].

Some areas that warrant further contemplation and action in this regard are:

1.     Quality of Public Education: More than two thirds of children in India go to government schools[7]. They need quality in infrastructure as well as teaching staff if they are to realize benefits of economic prosperity.
2.      Quality in Teacher Training: Even though India has about 17000 Teacher Education Institutes with the capacity to produce 94 lac teachers annually, the quality of teachers turned out by these institutes is in serious question. The CEO of Niti Ayog made a pertinent observation in this regard when he said, “reforms must be driven by administrative will and executed through a well-established governance mechanism, clearly establishing ownership and accountability for set work streams across multiple agencies”[8].
3.      Private Sector Involvement in R & D: As compared to developed countries, the number of private sector sponsored R&D institutions in India are few. Also, the number of projects commissioned by them through universities is still fewer. Unless this trend changes where private sector sponsors research not merely in sciences but also in social sciences and humanities, wholesome development of the society will remain an uphill task. In a global comparison, India has a mere 0.63 percent share of Private Sector R&D as compared to Japan (3.28%), USA (2.79%), Germany (2.88%) and South Korea (4.23%) of its GDP[9] [figures for 2015).
Mankind has faced larger calamities and braved bigger storms. Small Pox, plague, Spanish Flu, Ebola, HIV are just few examples. When we look around we find that there are a plethora of other challenges too that we are engaged with. Take malnutrition, for example, which claims millions of children annually[10].
Unless we emerge victorious from COVID19 better prepared for economic revival as a knowledge economy, we would find it hard to address inequality and social justice, in addition to unemployment and lower growth rates. We must remember that history has portent lessons of countries that foresaw their future and worked for it, before actually emerging victorious.



[1] Drucker, P. F. (1993). Postcapitalist Society. New York: Herper Collins Publishers.
[7] 65% of all school-going children in 20 states, about 113 million, continue to get their education from government schools, according to District Information System for Education (DISE) and education ministry data. https://www.business-standard.com/article/current-affairs/private-schools-gain-17-mn-students-in-5-yrs-govt-schools-lose-13-mn-117041700073_1.html
[10] UNICEF Global Nutrition Report 2018 says, “Nearly a quarter of children under five years of age, 150.8 million, are stunted, 50.5 million children under five are wasted and 20 million newborn babies are estimated to be of low birth weight. At the same time, 38.3 million children under the age of five are overweight. At least 124 of 141 countries struggle with overlapping burdens, while millions of children under the age of five suffer with coexisting forms of malnutrition”. See: https://globalnutritionreport.org/reports/global-nutrition-report-2018/conclusion-critical-steps-get-nutrition-track/

Saturday, April 11, 2020

COVID19: A Time for Corporate Introspection


COVID19: A TIME FOR CORPORATE INTROSPECTION
Dr R Srinivasan

Introduction
Winston Churchill is quoted to have said “An optimist sees an opportunity in every calamity; a pessimist sees a calamity in every opportunity”.
This maxim applies to the corporate sector aptly in all circumstances, especially when the world is locking itself down in the era of COVID 19. World Bank while assessing the global slowdown said, “Global growth is projected at 2.5 percent in 2020, just above the post-crisis low registered last year. While growth could be stronger if reduced trade tensions mitigate uncertainty, the balance of risks is to the downside. A steep productivity growth slowdown has been underway in emerging and developing economies since the global financial crisis, despite the largest, fastest, and most broad-based accumulation of debt since the 1970s. These circumstances add urgency to the need to rebuild macroeconomic policy space and undertake reforms to rekindle productivity[1]. The Corona Pandemic has not helped the World Bank outlook. On the contrary, there are fears that the economic impact will worsen the global economy and take the levels perhaps below the melt down figures of 2008. Kenneth Rogoff said that 2008 was like a dry run COVID19 in his analysis in the Guardian[2].
The Dow Jones Industrial Average tumbled 6.3 percent, or more than 1,300 points, to close the day at 19,898.92, its first close below 20,000 since 2017 and the broad-based S&P 500 dropped 5.2 percent to finish at 2,398.10, while the tech-rich Nasdaq Composite Index tumbled 4.7 percent to 6,989.84, reported ET[3].
In UK, USA, Japan, India and EU, business is coming to a halt with hardly a trickle of output. Nations are wringing their hands and placing further restrictions while at the same time trying to reach out or enhance medical equipment producers to supplement national reserves. In the organized sector, corporates have downed their shutters. IT majors have asked their people to work from home. Transportation and logistics chain are standing still except for a teeny weeny segment catering for essential services. LOCKDOWN is translating into lockout, though no employer or government is willing to look at the status as a lockout.
In these times of cataclysm, an unforeseen opportunity is available to the corporations and big brother industry – an opportunity that may well translate into higher productivity when the world turns around firmly from the pandemic. The purpose of this article is to look into some of those vistas that a promising future presents. Broadly, we will consider Production and Processes as the two fields we will explore. It is necessary to emphasize that the scenarios being discussed are in the pre-COVID19 scenario when the corporate, presumably, was in its full form of operations.
Production
Maintenance of buildings and infrastructure. A number of compromises are accepted and even ‘unsafe’ equipment are milked to prudent capacity in order to meet production targets. While we work from home, it would be better that those friendly calls from foremen, those little notes from section heads/junior managers or even work men are pulled out and synthesized. A dedicated team (if one doesn’t already exist in the company) now goes through these in order to make detailed plans, identifying suppliers for replacement, contractors for installation, permits and passes that need to be obtained from various authorities, etc.
We should not finalize the plans just by such expert committees alone. This is also an opportune moment to consult with the people who actually work on these equipment hands on and take their advice if they have a better one.
There are two benefits of doing so: one, the man on the field will feel important. Two, the industry may benefit from a more practical suggestion than those availed through ‘experts’.     
The scenarios presented in the box are representative. The scenarios will be far truer and lengthier when such a focused “audit” takes place.

Processes

Rarely in the daily life of a corporate can the luxury of time be indulged than during the present calamitous era of COVID19. Many a friends of mine who are up to their neck in the corporate world have, however, a different opinion. COVID or no COVID, they just want to get back to their offices fast. The reason stated by them is the cause of this paper. Their ‘video or con-call’ starts at 0800 and continues till about 2100 or more on a daily basis!! They would rather be at work in their office.
There is no activity more damaging to productivity than a prolonged conference. From Harvard to Timbuktu, there is as yet not even an iota of proof that calls and con-calls have produced anything more than humor, some well-intended and mostly acrimonious[4]. Instead of perennial con-calls (my apologies if the way I spell this appears satirical!), the following activities may serve to bolster productivity and help in the reconstruction of business when COVID19 is bid adieu.

Review Performance: Performance Assessment Reports, by whatever name they are called are a standard HR tool to assess retentions/promotions/adieus. However, most of the managers who write them, like the ones who review them, have been chased and hounded over production targets when these assessments were due. This is a time when the appraisal process itself can be holistically reviewed to see whether it matches the organizational objectives or has come to stay as a bureaucratic tool to chastise angels and celebrate demons, (or vice versa if you please). This is also a time when the senior management, assisted by HR, can re-review them to see if they have missed a man who should have been promoted or raised a man who didn’t much deserve. The luxury of contemplation can be indulged now.
Reinforce Sales/Marketing Ethics. Yes, ethics. A number of middle and lower level managers either step to the left or right of this domain particularly when QE reports are due. A review of sales figures can now be undertaken to find sudden spurts in the third month of any quarter. If consistently seen with reference to a particular Branch or office, time to check. In the process, if it is seen that certain procedures for checks and balances need to be strengthened, now is the time. It is also a time when random sampling can be used to contact high value customers to find out their honest assessment about the marketing/sales team as well as the product.
Cost-to-Process (CTP). This is a concept I would like to talk about at this juncture. We are pretty familiar with CTC, cost of production, cost of sales, etc. However, it is not difficult to appreciate that even processes incur costs. Take for example, the need for certain stores in the production line. How does the workman demand? How fast is it processed? The intangible phenomena is actually worked by people who get paid to move this cycle. Can they actually move it faster than now? With time in hand, this question can be studied and company specific models can be evolved for implementation when normalcy returns. Use the opportunity to propagate to the last man down the line that efficient processes and efficacy of business actually mean the same.
T&D. Training and employee enrichment is an activity that can be done at peace. Virtual Conferences and training sessions, limited in time of course, can be formalized to impart training to employees while they sit at home in front of their mobile/tab/laptop/tv screens. Virtual feedback on how to utilize the knowledge for enhancing productivity would pay dividends.
I am reminded of a boss of mine who would insist a personal interview before and after a training program. He had just two questions to ask.
Before the training session: What do you expect to learn?
After the Training Session: State any one point you learnt and tell me how will you implement?
I had seen many of my colleagues opting not to go for Executive Development Programs so long as he was the boss!!
Compliance Regime. The compulsions of time and targets would have resulted in striking compromises in compliance regime in the so called peace time. While waging the war on Corona, it would be good to visit compliance policies and their execution. Take for example, Effluent Treatment. When global warming is threatening life on earth, it would do well to emerge as a Green Company. Apart from advertisement value, the service to community will set you apart. Innovative ideas to emerge as one during these times can pay rich dividends.
Legal Battles. There is no corporate that doesn’t have a folio of cases and a troop of legal minds to fight its cases in courts. It is time now that the senior executives visit details of each case to review the company stand. It is also time to foreclose cases where a bit of generosity to an employee can bolster company image.
Ancillaries/Subsidiaries. This is the time for senior management to interact with them, notwithstanding the wealth of information already available through middle level managers. What problems do they face in interacting with the company, what their observations for betterment, have they faced any specific trouble with any individual employee (in official capacity), how are they coping with the lockdown? Is there that the ‘big brother’ can do for them? These are but few questions. Interactions at leisure now can yield inputs that may help energize activities in future.
Support staff. are actually what their nomenclature suggests – support. COVID19 time is a good time to tell support staff that we are concerned. Even state/provincial authorities can be approached for centralized assistance to their families in terms of medicines, provisions, etc. A dollar spent on them in their hour of need will repay thousands in due course. We must remember that loyalty is a two way passage. What comes down will certainly go up!! Incidentally, we should not forget the housekeeping/security/other such contractors. Since most of their labour is likely to on daily wages, reaching out to them will earn the kind of goodwill that only a challenging time like now can present.
CSR. Nothing builds company image like good CSR initiatives. In other times, top management may not have the time to innovate. But as Churchill said, CSR is the order of the day in crisis times. An assessment of the outlay having been taken, corporates can divert substantial amounts for substantiating medical and paramedical equipment/accessories. Big house can even create medical facilities, donate ambulances, critical care equipment and carry out huge sanitization drives in conjunction with state administration. Smaller entities can supply and add on to these resources in any manner that is feasible.
CSR can also look to providing for SHGs of women who are into tailoring, for example. Such units can be provided the cloth and raw material necessary for manufacturing safety attire, scarves, masks, aprons, etc for the medical community which is fighting to save mankind. Such an initiative will not merely bolster small and micro industries, but will provide financial relief to families dependent on them.
Conclusion
The objective of this article is to rekindle the thought process of corporate minds. Every success story is necessarily written by blood and sweat. More importantly, it is co-written by the capacity to introspect and evaluate one’s own self in times of crisis. Corporates, it is accepted, exist because some business needs to be carried out and profits earned. But beyond those profits, there is a necessity to introspect from an angle that is out of the box, for such introspection when opportunity affords it, can turn the corporate’s business as well as social image gainfully. By avoiding wasteful exercises in merely consuming time in the lockdown scenario of COVID19, much could be changed for better productivity if we avail the opportunities presented by compulsions of time.   

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